Roberto got his start in the film industry, gaining valuable production experience on major studio films like Enchanted, The Bourne Ultimatum, and The Good Shepherd. After moving to Los Angeles to focus on directing, he shifted his career to the commercial world. This move led him to shooting behind-the-scenes content, branded content for social media, and lifestyle videos. It was through this work that Roberto discovered his passion for creating content and connecting with a wide range of audiences. He was even recognized for his talent, being featured in Forbes and TechCrunch as one of the most popular and visually distinct content creators.

For the past 10 years, Roberto served as a director at the agency Lo and Behold, where he collaborated with major global brands like the NBA, Sony Music Latin, and Lancôme on a national level. For the last five years, he has been an integral part of the creative team at Guess Jeans, where he is fully engaged in developing captivating narratives for the brand's reintroduction and "re-spark" of denim for the next 40 years. His dedication to powerful storytelling and his ability to connect with audiences has made him an invaluable asset to the company.